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Google Digital Marketing & E-commerce Certificate
Get started in the high-paying field of digital marketing and E-commerce with a professional certificate from Google. Learn to manage digital marketing campaigns, attract and engage customers, and sell products online — and discover how to effectively utilize AI in marketing. Enroll now and unlock access to 3 months of Google AI Pro to personalize your learning with AI today. Terms apply
Get a digital marketing
and e-commerce job with help from
Google experts
Learn the foundations of digital marketing and e-commerce and get the job-ready skills
you need to launch a career in this high-paying field.
।
$75,000+
median salary
for digital marketing and e-commerce jobs with 0 to 5 years of experience 1
127,000+
open jobs
in the field of marketing and e-commerce
Qualify for high-paying jobs in digital marketing
Digital marketing involves using email, social media, search engines, display advertising, and other online channels to attract customers, encourage them to make purchases, and keep them coming back. E-commerce involves using online platforms to sell products and services, which includes designing online stores, crafting product listings, conducting market research, and analyzing store performance.
Marketing coordinator E-commerce associatePAID SEARCH SPECIALISTEMAIL MARKETING SPECIALISTMEDIA PLANNERDIGITAL MARKETING SPECIALIST
What to expect
No experience required All skill levels welcome
7 course series Earn a career credential
4.8 38,052 reviews
6 months, 10 hours a week Learn at your own pace
Certificate Details
Google Digital Marketing
& E-commerce Certificate
You’ll learn about
- Developing digital marketing and e-commerce strategies
- Attracting and engaging customers through digital marketing channels like search, social media, and email
- Measuring marketing analytics and sharing insights
- Building e-commerce stores, analyzing e-commerce performance, and growing customer loyalty
- Using AI to boost productivity
Skills you’ll gain
Campaign Management Performance Measurement Search Engine Optimization Customer Retention Google Ads Social Media Marketing
Certificate breakdown
Course 1
Foundations of Digital Marketing and E-commerce
Course 2
Attract and Engage Customers with Digital Marketing
Course 3
From Likes to Leads: Interact with Customers Online
Course 4
Think Outside the Inbox: Email Marketing
Course 5
Assess for Success: Marketing Analytics and Measurement
Course 6
Make the Sale: Build, Launch, and Manage E-commerce Stores
Course 7
Satisfaction Guaranteed: Develop Customer Loyalty Online
Get on the fast track to high
paying jobs with top employers
Flexible learning
Prepare for a new career in 3-6 months. No relevant experience or degrees required.
Free career support
Certificate graduates in the US will gain access to CareerCircle, which offers personalized coaching, mock interviews, and resume-building tools.
Connect with top employers
Use CareerCircle’s exclusive job board to connect directly with employers looking to hire Google Career Certificate graduates.
“I appreciate the fact that these certificates were created. They provide opportunities for people who might not have any resources to get it the traditional way, but in my opinion, I didn’t want to do it traditionally. Now I’ve gotten a new job and can keep building on my experience!”
Trin
Google Digital Marketing and E-commerce Certificate graduate
Google Digital Marketing and E-commerce Certificate graduate
NOW FEATURING AI TRAINING
Harness the power of AI in digital marketing & e-commerce
Learn how to use AI to:
- Help develop a marketing strategy or plan
- Help conduct market research
- Help make data-driven campaign decisions
- Generate email marketing or newsletters
- Generate website copy variations for A/B testing
CONNECT WITH +150 TOP EMPLOYERS, INCLUDING THESE:
Frequently asked questions
What is digital marketing and e-commerce?
Is e-commerce part of digital marketing?
What are the different types of digital marketing?
Why start a career in digital marketing and e-commerce?
What are some of the most in-demand digital marketing skills?
Is a certificate in digital marketing useful?
Who is the Google Digital Marketing & E-commerce Certificate for?
What e-commerce and digital marketing courses are included in the curriculum?
What digital marketing and e-commerce tools and platforms are taught in the program?
Does the Google Digital Marketing & E-commerce Certificate include AI content?
¹Lightcast™ US Job Postings (2025: Jan. 1, 2025 - Dec. 31, 2025).
¹Lightcast™ US Job Postings (2025: Jan. 1, 2025 - Dec. 31, 2025).
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